Summary

A seasoned division leader and creative director, experienced in building innovation-based creative departments. My work combines business development, culture building, mentorship, and strategic thinking with a creative approach that specializes in merging storytelling and technology with virtual, physical, and hybrid spaces.

From AI product visioning to building story-driven IP to developing immersive, urban-scale environments, I lead multidisciplinary groups of designers, strategists, business developers, architects, coders, engineers, and animators. The goal is to create emotive ideas built for tomorrow.

Division Leader across Creative, Development, AI, and Strategic teams
Experienced Leader of three world class multimedia companies
Won or Nominated for over 40 Awards across Design, Experiential, Web, Mobile, Smart Cities, Film, AR, VR, and Architectural Lighting
Past Collaborations include Google, Meta, Nike, and the Obama White House
Work produced in Original IP, R&D, Placemaking, Retail, Transport, Heritage, Live Entertainment, and Brand Activations
Holds an Executive MBA and a MA in Critical Design

Profile

👉 Full Work Database

BUCK 2021-Present

Title

Role

Department

Location

Group Creative Director

Director of AI, Co-Leading the Experience Offering

Creative Leadership

Los Angeles & London

Brought on to lead the creation of a new offering and division, based on world class design, technology, and immersive storytelling. The goal is to take the amazing artists of BUCK and have them converse with culture in new, novel ways.

Co-leading the Experience Offering, which tends to encapsulate anything outside the traditional design, branding, and film offerings.
Responsibilities include culture building, strategic visioning, employee development, project oversight, hiring, and business development
Work primarily focused on Product Visioning, Interactive Experiences, and AR/VR/MR
Member of the oversight team for innovation budgets and projects

Untitled

Moment Factory 2016-2021

Title

Role

Department

Location

Creative Director

Unit Creative Lead

Aura Unit (as lead) and Cities Unit

Montreal

Senior leader working across multiple industries and markets. Final position was as the lead creative for one of Moment Factory’s IP development divisions, with a focus on bringing original stories and experiences to market.

Originally hired for my record of merging storytelling and technology as a Creative Director, my role shifted to business development, strategy, and multimedia masterplanning for buildings, commercial neighborhoods, and city districts.

Working across the Cities, Events, and Immersive Experience Divisions
Lead Creative for the IP development of one of MF’s Signature Experiences
Member of the 4 person Senior Strategic Team
Projects range from urban scale multimedia masterplanning to immersive, ticketed, experience design
Developer of MFHX, the in-house lexicon of experience design

Untitled

Nexus Studios 2011-2016

Title

Role

Department

Location

Creative Director

Lead creative for Interactive Arts Division

Nexus Interactive Arts

London